![]() To determine the average, add up the all the ERRs from the posts you want to average, and divide by number of posts: ![]() ERR = total number of engagements per post / reach per post * 100.Use the first formula for a single post, and the second one to calculate the average rate across multiple posts. ERR measures the percentage of people who chose to interact with your content after seeing it. This formula is the most common way to calculate engagement with social media content. Engagement rate by reach (ERR): most common These are the most common formulas you’ll need to calculate engagement rates on social media. Start free 30-day trial 6 engagement rate formulas Easily view industry benchmarks and see how you compare to competitors.Get personalized recommendations for your best times to post for each of your accounts. ![]() Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you. If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |